MAKING BRANDS LOOK COOL
The manual has been carefully designed to ensure quick and effortless access to its contents, thanks to direct links to templates and additional files essential for social media management.
This social media manual aimed to ensure consistency in our visual identity across various online platforms and promote brand awareness. It covers everything from content planning aligned with marketing requirements, graphic guidelines, optimal publication times, tone in copywriting, other essential elements for effective online presence.
LA MÁQUINA SM BRAND GUIDELINES (2023)
01
CONTENT CATEGORIES
USER FRIENDLY
Different content types have been thoughtfully defined in accordance with marketing guidelines, ensuring alignment with sales objectives.
BRANDBOOK
A comprehensive guide to the visual identity, tone, and messaging that define the spirit of Dengue. Here, you'll find the essential elements that shape the brand, from logo usage and color palette to typography and imagery guidelines. By adhering to these standards, we ensure consistency and coherence between our digital and printed platforms.
The chosen folding style is reminiscent of vintage maps. This type of design condenses 18 pages into a conveniently portable size. The reverse side features an artist's illustration, transforming it into a versatile poster when unfolded. This also adds a collectible value to the magazine.
ZINE LAYOUT
Front side (News)
Back side (Poster)
GRAPHIC STYLE
The most characteristic graphic element is the duotone effect. Pairing two contrasting colors lends a sense of cohesion to the entire publication while also delivering a visually striking impact. This distinctive trait is achieved through risographic printing, a technique reminiscent of the vibrant aesthetics found in 90s fanzines.
FUTURISTIC FOLK
Design, layout, and writing of a cultural dissemination zine distributed in Galicia. This is an editorial project both physical and digital, aimed at promoting independent cultural initiatives that frequently go unnoticed in traditional media channels.This would include local artists, musicians, writers, artisans and other creative endeavors, fostering a sense of community engagement and appreciation for grassroots cultural contributions within the region.
DENGUE ZINE (2021)
02
By doodling over preexisting content, we highlight and reinterpret popular concepts. This approach allows us to present these concepts in a language that resonates more deeply with our target demographic, bridging the gap between tradition and contemporary expression.
Teen Records is a record label affiliated with the University of Santiago de Compostela, which emerged in 2016 from a collective end-of-degree project. It is a proposal specialized in scouting, recording, production, distribution, and promotion of teenage musicians' talent in Galicia.
My contribution involved building a visual identity in collaboration with the communication and marketing departments.
TEEN RECORDS (2016)
03
The graphic style of Teen Records is informal and relaxed, in accordance with the label's target audience. A color palette with high saturation was agreed upon, creating a colorful and youthful visual contrast.
